A new place opens
On the first day it shows up on the register.
It shows up on the register while it's still awaiting its first inspection. Most of the volume is here.
pest controlcommercial cleaning
Pre-launch · UK commercial contractors
Stop bidding on shared leads.
Letters go out on your letterhead, the week a business needs you.
Every day we watch for the moment a food business in your patch needs work doing. A new kitchen opening up. A hygiene rating that's just dropped. When it happens, we print your letter on your letterhead and put it in the post.
Nobody else in your trade gets the same name.
A worked example, start to finish. A rating drops from 5 to 3 and a letter goes out on your letterhead, while you're on a job.
Wiramu Ltd · company no. NI718907
Independent of any regulator, council or enforcement body
Every letter carries a fixed compliance footer, always
You're paying to fight over the same names
You know how this one goes. A listing fee every month, and another charge each time somebody fills in a form. Then you ring them and they've already had calls from others that morning, because the same form went to everyone in the area.
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They already know they need you
We're not waiting for somebody to fill in a form. We're watching for the thing that happens just before a business starts spending. A kitchen opens. A rating slips. An inspection is coming and they know it.
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Nobody else in your trade gets your names
We don't sell clicks, and once a name has gone to you it doesn't go to anyone else in your trade. While you're subscribed, your area is off the market for your trade. That's enforced in the database, not by us remembering.
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You set it up once
Write your letter, and that's your bit done. After that, anything that fires in your patch gets printed and posted for you. You're not keeping a list and you're not writing letters on a Sunday night.
Directories sell the click. We hold the territory.
| Shared-lead directories | Wiramu | |
|---|---|---|
| Who gets the name | Sold to several contractors at once | One contractor, one trade, one territory |
| What you pay for | Listing fees, plus a charge for each form fill | One price for the territory. Letters included up to your monthly allowance |
| When they hear from you | After they've filled in a form, and other contractors have called | The working day after the trigger fires |
| If nothing fires this month | You've already paid the listing fee | You've still paid for the territory, but no letter means no extra cost either way |
What we watch
Four things we watch for
Each one tells you something different about what a business is about to spend money on. Each trade gets the triggers it can sell into.
A rating drops
They got re-inspected and came out worse than last time.
This is the one everybody wants, and it doesn't happen often. That's exactly why it's worth holding a whole area rather than sharing one.
pest controlcommercial cleaning
The score behind the score slips
On these sub-scores, a higher number is worse.
The headline rating and the scores underneath it move separately, so a place can still be showing a 4 or a 5 while its cleanliness score goes the wrong way. Anyone filtering on "0 to 2" walks straight past these.
pest control, structure scorecommercial cleaning, hygiene score
A low rating going stale
Sitting on a 3 or below, and nobody's been for a year and a half.
They know somebody's due. This is the trigger that keeps a quiet rural patch worth having, because it doesn't depend on much happening.
pest controlcommercial cleaning
More coming Safety notices, fire safety, licence applications and company registrations are being built. They're not in the product yet, so we're not going to sell them to you as though they are.
How you reach them
Post at launch, with your dashboard. Phone and email follow once checked.
Everything goes out as a letter at launch, and that's not a consolation prize. Your
letterhead on the manager's desk the week the result lands does better than a
cold email into an info@ address nobody reads.
Letters
Building for launch
Printed and posted for you, on your letterhead, the working day after something fires in your patch, within your monthly letter allowance.
Phone and email
Building for launch
Contact details on top of the trigger, so you can ring while it's still warm and follow up in writing.
Who you're allowed to call
Building for launch
Every business marked as a limited company or a sole trader, so you know which rules apply before you dial.
Your dashboard
Building for launch
Every lead in one place. See what fired and when, then download the list with the phone and email we found beside each name, each row marked whether you may contact that business.
Worth knowing Whether a business is a limited company or a sole trader decides whether anyone is allowed to ring it or email it at all. The rules are different for each, and most food businesses are sole traders. We're checking that per business rather than handing you a pile of numbers and letting you find out the hard way.
You'll see the count before you pay
When your area comes up, we'll show you what the register produced in it over the last twelve months: the councils you'd be covering, split into new openings and rating falls, and by trade. It's measured from the register, and it's labelled an estimate until the territory has 90 days of history behind it.
Your patch, measured
A pest control firm and a commercial cleaner get different numbers for the same postcodes, because each buys its own sub-score trigger.
The count errs low on purpose
A place inspected twice in the window only gets counted once, and anything that's since shut doesn't get counted at all. If the number's wrong, it's wrong in your favour.
How fast the letter goes
The working day after a trigger fires. A change has to be published before anyone can see it, and publication doesn't happen at the same speed everywhere, so the wait before that is outside our control.
What a speed promise rests on
Ask anyone quoting you a speed how they know the inspection happened, and when they learned of it. A letter can't go before the result is published and we've seen it.
Set it up once
Then it runs without you
It's your letterhead
Your logo and your own wording, with the badges you hold. CHAS, BAFE, whatever's on the van. Our name appears only in the letter footer, as data controller, next to the opt-out.
It fills in the details
The business name, the town, the rating. You write the sentence once and we drop the specifics into it.
Letters are included
You pay for the territory, not the letter. Every trigger that fires in your patch goes out printed and posted, up to your monthly letter allowance, for as long as you hold the area. No per-letter charge, no top-ups.
Fixed footer Every letter carries a footer we add ourselves: where the information came from, that we're independent of any regulator or council, who we are, and how somebody stops the letters. You can't remove it, and your wording can't push it off the page.
What it costs
One price per territory, per trade
Your territory's tier is set by its measured lead volume: the triggers it produces each month. Each tier includes a monthly letter allowance, so there's no per-letter charge and no top-ups.
| Tier | Per month | Letters a month |
|---|---|---|
| Local | £249 | 25 |
| County | £499 | 60 |
| Metro | £1,299 | 120 |
| Enterprise | £2,499 | 300 |
Already in the app
What else you get
A QR code on your letters
If you've given us a website, each letter carries a QR code, and you're alerted within 15 minutes of a scan. A scan is not a reply, so treat it as interest, not a yes.
Retention letters
Upload a CSV of your existing clients and we'll write to them on your letterhead.
Your caps, your pause
Set a daily letter cap and a monthly spend cap. Pause sending whenever you like, or cancel your subscription.
Opt-outs honoured everywhere
A business that opts out is opted out across every contractor on Wiramu.
A territory map
See every territory on a map before you join the waitlist.
One trade, one territory, one contractor
We're not selling this to everyone in your postcode. Get on the list for your trade and your area. When a territory is released, the waitlist for that trade gets it in the order people joined, each with 48 hours to take it. We'd rather say that now than let you think it's yours forever.
Questions worth asking before you join
Is this legal, and does it hold up under GDPR?
GDPR itself is one rulebook, but how it applies here isn't a single answer: it depends on how each business is set up. Every letter carries a fixed footer stating where the information came from and how to stop future letters, and it can't be edited off the page. We also check whether a business is a limited company or a sole trader, because that decides who's lawfully allowed to be phoned or emailed, and the two are treated differently before that channel goes live.
What does it cost?
One price for your territory, set by how many triggers it measures each month. Letters are included up to your monthly allowance, with no per-letter charge and no top-ups. When your territory opens, you'll see the measured count for it first, so you know what you're buying before you pay anything.
How exclusive is "one contractor per territory" really?
While you hold it, nobody else in your trade gets sent a name from your area. That's enforced in the database, not by us remembering. It isn't yours forever though: see the next question.
What happens if I give up my territory?
When a territory is released, the waitlist for that trade gets it in the order people joined, each with 48 hours to take it.
Why letters, and not phone or email right now?
Phone and email are badged "Building for launch" because whether a business can lawfully be rung or emailed depends on whether it's a limited company or a sole trader, and most food businesses are sole traders. We're checking that per business first rather than handing you numbers and letting you find out the hard way.
How is this different from a lead-gen directory?
A directory sells the same enquiry to whoever's paying that month. We watch for a specific trigger, in your territory, for your trade only, and nobody else in your trade gets that name while you hold the area.